Leo Burnett
motivation

In addition to Leo's rather conservative and self-controlled demeanor (mentioned in the previous chapter), he has a highly developed sense of aesthetics, poise and gracefulness, as described below. Leo has refined taste and manners, but he may find it difficult to really let his hair down or deviate from certain internal constraints. Leo Burnett has a knack for keeping things simple yet beautiful.

Harmony and balance are his keynotes. Leo Burnett instinctively understands the need to accommodate other people's interests and desires, and he is always fair and willing to meet others half way. Tactful, diplomatic, and quite socially aware, Leo does all he can to avoid conflict and discord. His spirit is one of cooperation and compromise, and he often achieves through charm and discretion what would have been impossible to achieve with a direct, forceful approach.

Getting along with and pleasing others may be too important to Burnett since he can be too dependent on the approval and opinions of other to make his own decisions. Burnett will rarely act without seeking the counsel and feedback of other people. He prefers sharing and doing things with others rather than on his own. Being alone feels very unnatural to Leo Burnett, and he has a strong need for a partner and intimate one-on-one relationships.

Leo Burnett invests a great deal of his energy in personal love relationships and he is very idealistic and romantic about marriage. Leo Burnett seeks a partner who is his equal intellectually, and who is capable of a mental relationship as well as a physical and emotional one. He makes a thoughtful, considerate friend or lover, and he enjoys the traditional symbols of love - courtship, flowers, etc. Burnett perceives relationships like an art that requires time, attention and creative effort. Leo Burnett appreciates a partner who is subtle and polished, never coarse or blunt.

Fairness and equality, both in his personal relationships and in the world, are extremely important to him. If Leo Burnett fights about anything, it is often about something he feels is unfair and unbalanced. Balance is very important to Leo. He believes in moderation in all things and avoids fanaticism and extremism at all costs.

Leo Burnett also has a strong need for beautiful, harmonious surroundings and a natural sense of artistic style and grace, which is reflected in the way Burnett dresses and furnishes his home and workspace. Everything must be aesthetically pleasing and appropriate. Working with people as a counselor, advisor, consultant, or negotiator, or in an artistic field such as design or photography would be fulfilling to him.

World travel, foreign cultures, and studies which expand his intellectual horizons and broaden his understanding of the world are very attractive to Burnett.

Leo Burnett has a philosophical turn of mind and is concerned with seeking answers to the big questions of life or getting the overview of any situation. Abstract concepts and/or plans for the future occupy his mind much of the time.

Leo Burnett tends to see things from his perspective only and to be rather subjective. He also enjoys talking and expressing his views but does not always listen as well. Leo Burnett has a clear mind, a love of learning and new experiences, and he needs constant mental stimulation and activity.

Leo Burnett feels that he has the support of his family or others in his environment for his creative efforts and personal goals, which enables him to act with confidence. He is able to satisfy both his need to be an individual and his need for caring relationships and a sense of belonging. He is in harmony with himself and is therefore an effective individual.

Innovative, original, unorthodox and unconventional, he identifies with the role of a rebel, reformer or iconoclast. Leo Burnett insists upon a great deal of personal freedom and does not easily adapt to others' needs and wishes. Leo needs a lifestyle that allows him to be spontaneous. He often feels that he is somehow different from other people and outside of society's mainstream.

He may be a bit high-strung and over-zealous in the pursuit of his endeavors. Burnett always seems to be in a hurry and has the ability to evaluate situations quickly. Leo Burnett has a brilliant mind and possibly could invent something.

Astrological factors in this Astro Profile section:

Ascendant in Capricorn and Sun in Libra

Sun in Libra

Sun in 9th house

Sun Conjunct Mercury

Sun Trine Moon

Sun Conjunct Uranus

Sun Conjunct Mercury/Uranus