Leo Burnett's fundamental needs, values, and orientation towards life are symbolized by the four astrological elements. Each person has their own unique balance of these four basic energies: fire (warmth, inspiration, enthusiasm), earth (practicality, realism, material interests), air (social and intellectual qualities), and water (emotional needs and feelings).
Burnett's "elemental make-up" is described below. Remember that most people are "unbalanced" or lopsided, and if Leo is lacking or deficient in a certain element (or elements), it simply means that he needs to consciously develop that particular aspect in order to appreciate and/or work harder in that dimension of life.
Sometimes we overestimate the element that we are least endowed with, sensing it as a lack within ourselves, but more often we neglect or ignore it. The qualities described below will be reiterated and explained in more detail in the following pages.
At times Leo Burnett functions like a bureaucratic committee that discusses and studies an issue endlessly before doing anything about it; Burnett lacks the drive, passion or confidence to put his best ideas into action. He may be reluctant to act forthrightly without the reinforcement and agreement of others, seeking feedback and advice when Leo actually needs to simply act on what he already knows.
Leo Burnett needs to develop a stronger sense of self, to enhance his self-confidence and to learn to be more self-motivated. Finding a source of inspiration in his life, something that warms him from within and gives life a sense of meaning is also important to Burnett.
Fortunately, as you will read in the next chapter, Leo Burnett has a down-to-earth attitude towards life that prevents him from becoming lost in his lofty ideas, concepts or ideals. Leo Burnett has a healthy dose of practicality.
Astrological factors in this Astro Profile section:
Air is Strong, Fire is Weak (F,E,A,W Scores = 0,14,28,7)
Air is Strong and Ascendant is in Earth sign